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London, Kentish Town, United Kingdom
Blimey! 30c... Glastonbury; Wimbledon... Strawberries & cream... Pimms & lemonade...

Thursday, 4 August 2011

Internet Addiction


You’re trying to source some data for a report you need to get out urgently.

You click your web browser which opens to your default page, say BBC news and before you get the chance to Google whatever it is you wanted to lookup, a headline catches your eye…

Click headline… read report… follow link…read report… Google subject… Watch YouTube video… send link to friends… show colleague…discuss…

An hour later you suddenly notice the time and panic because you still haven’t finished that report!

And how about the “live feeds”? During the last two Tests, how many cricket fans could deny having a quick look every now and then to check the score, only to sit staring at the page waiting for the next update, just in case another wicket has gone down…

“I speak as an addictive personality; I think one saves an awful lot of time not having the internet”.

Wise words perhaps then from Richard Ingrams, editor of the Oldie magazine and one of the most prominent "digital deniers" when speaking on BBC 4’s Today programme, today.

So whilst most of us cannot imagine life without the internet, perhaps this just underlines his belief that the internet is indeed just "another addiction".

Friday, 24 June 2011

Epoc Update

Seems our blogs have become a bit like buses… You wait ages and then two come along at once!

Well without wishing to sound like that irritating announcement on the underground, we are pleased to say that a good service is operating here at Epoc, it’s just that we’ve been ultra busy of late.

Up to our eyes designing a private members club at the moment. 12,000 square feet of everything a child could ever dream of. From a simulated golf range to a music studio; swimming pool and technology lab…. Somewhere to cook and somewhere to chill, a real state of the art complex that in total comprises some 12 different play and leisure areas.

In addition, we have recently completed the business strategy, graphic and environmental identity for a health and leisure complex as well as developing a design concept and brand strategy for a new ice cream operation.

With our major retail clients embarking on a roll-out of store upgrades, Delroy has been clocking up the miles on the road, from Falkirk to Clacton-on-Sea and St Helens to Gloucester, so guess it’s just as well he hasn’t had to rely on those buses!

Thursday, 23 June 2011

Empty shops become art galleries

This is a brilliant scheme that provides a “win-win” situation for both Landlords and Artists, as well as being a great way to introduce life back into some of our bleak and often deserted high streets.

Firstly from a Landlords perspective it enables them to bring what would otherwise be a dead unit back into use. The premises will benefit from being occupied thereby mitigating repairing liabilities. In areas of particularly high vacancy rates it distinguishes their property from other vacant units increasing visibility through stimulating window displays and encouraging potential occupiers into the property. Furthermore, if managed through a registered Charity the Landlord is able to alleviate their business rates liability.

From the artist’s point of view, these properties provide a great opportunity to show and promote their work to a wider audience, without the usual and often excessive costs and constraints associated with commercial art galleries. These schemes also allow artists to come together, so stimulating ideas to create exciting and innovative collections of work.

Finally, anything that helps to improve and promote the local high street environment should definitely be encouraged. Hopefully blogs like this will spread the word and increase awareness of such projects. The concept would no doubt benefit from the support of organisations such as the Association of Town Centre Managers who actively work with both private and public sector stakeholders are well placed to promote this initiative.

So, given all the potential benefits of this scheme it is my hope that that more property owners will set aside any pre-conceived misgivings and look to support this scheme.

www.bbc.co.uk/news/entertainment-arts-13842044


Monday, 18 April 2011

47 Beak Street, Carnaby , London W1F 9SE











To much acclaim Suka opened its doors on Thursday 14th April. Although we are bound to be ever so slightly biased, it must be said that the store looked absolutely amazing!

It seems hard to believe that it was 8 months ago that Alex and Yolanda first approached Epoc with their concept for a new independent specialist sports boutique, stocking the most advanced gentlemen's sporting brands.

Aimed at people for whom sport is a lifestyle - aspiring athletes, professional sportsmen or the super-motivated - triathletes, cyclists, yogis, runners, sprinters, swimmers, the opening evening was certainly well supported by a variety of svelte athletic looking individuals in stark contrast to those of us who looked like we’d be more at home in the pub next door!

But judging by the hugely positive feedback following the opening, the Suka concept has proved to be exceptionally well received by everyone who has visited the store.

So with their boundless energy, enthusiasm and passion for sport, the future of Suka is looking very positive. It’s been a real pleasure working with Alex and Yolanda and we are extremely proud to have played our part in making their dream a reality.

Thursday, 14 April 2011

47 Beak Street, Carnaby , London W1F 9SE

No cracks here mate!

Decorators on site last week repainting the floor to produce a much brighter feel to the store.

Display units all fabricated by TEK Contractors bespoke to our designs ready to fit.

They also constructed the amazing feature “pod” for the window display, which was something of a challenge to install involving 6 guys and a lot of huffing and puffing!

Sign Specialists adding final graphics this morning. It’s all been a bit hectic but everything geared up for the store opening today.

Thursday, 10 February 2011

Suka Sport


Now for those of you that, perhaps understandably, think Epoc is solely a design, branding and implementation agency, here’s news for you…

We just brought a shop!

Well to be absolutely precise, we have just negotiated the leasehold acquisition of a prime retail unit for one of our Clients!

Located on Beak Street within the world famous Carnaby Street Estate owned by Shaftesbury plc, the property is to be the new flagship store for Suka Sport Ltd, a bespoke sports boutique focussed on Running, Cycling, Swimming and Yoga and offering the best brands available globally together with expert advice and service.

Epoc were initially appointed on the creation of the Suka Sport brand, new identity and collateral, environmental design, through to project managing the store fit-out.

The only thing missing was the shop unit…

So the advantage of having a Chartered Surveyor within our team, we were able to work with our Clients to formulate a property acquisition strategy, undertake the property search in order to locate a unit meeting this strategy and ultimately negotiate the acquisition of the premises upon the best available terms.

Whilst we are not about to reinvent ourselves as Commercial Property Agents, our capacity to provide a complete and integrated brand, design and property solution has greatly benefitted our Clients and enabled them to focus on the operational aspect of their business venture.

The store is due to open mid April and we’ll be posting regular updates as the scheme progresses.

Thursday, 13 January 2011

Geordie Man buys coat

A Newcastle man has caused uproar in the shopping centres of the north-east by purchasing a ‘coat’.
The man, who wishes to remain nameless, asked at several male clothing retail outlets for something to wear over his t-shirt.
“At first we thought he meant a jumper,” said Kevin Blackwell, a Newcastle-based retailer. “But we don’t sell many of those.”
“Then he insisted that what he actually wanted was a ‘coat’. I couldn’t believe it, I mean, I got him to repeat it several times before I actually believed him.”
Geordie buys coat
Blackwell continued, “We thought he was taking the piss, as no-one in Newcastle has bought a coat since 1973, and Coaty McCoaterson is STILL living that down.”
The man, a 35 year old accountant, explained his quest. “It was a bit cold, like. I really didn’t see the big deal.”
“I thought about buying an insulating fat suit like a lot of others up here, but I didn’t see the point of the extra expense.”
He finally tracked down a clothing store willing to sell him a coat after following the A1 South for almost 50 miles until he reached Harrogate.

Thursday, 11 November 2010

Lest we forget...


Preparing to set off to the office this morning, I struggled, fingers and thumbs, as I tried so carefully to secure my poppy in situ for fear that the gusting winds and rain would cause this to become dislodged.

Today, of course, is Armistice Day. As I would expect of many, I could not envisage venturing out on this day without this most reverent symbol of respect for those that made the ultimate sacrifice in defence of the freedom that nowadays we seem to take for granted.

As I strode toward Highgate station it was to my sadness and surprise that I became aware of the number of people I passed absent of this traditional mark of remembrance.

Such was my astonishment that I took it upon myself to study my fellow passengers and see just how many were wearing a poppy and if indeed there was any consistency amongst those with poppy and those without.

Naturally, perhaps, I assumed that the more elderly folk would adhere to this tradition, but no, the first of my older generation, a well to do gent in dark overcoat and hat, was bereft of poppy and the first person I spotted with a poppy was a young girl of Asian background.

Scouring the commuters seated in my carriage and standing around me, a mixture of young and middle aged men and women of various ethnicities, not a poppy was to be seen. Then as a space appeared in my line of vision I finally spotted a man, maybe in his late 30’s, attired in suit and tie, with poppy pinned to his lapel.

After leaving the tube and taking the short walk to the office I failed to spot a single person with a poppy; passing an aged, archetypal city type in his luxurious camel coat, surely this man… but no…

Now maybe I am doing some of these people a disservice, maybe, like me, they were concerned that they would lose their poppy and instead had this hidden inside their briefcase or bag or had it pinned to their inner clothing, but surely the point of the poppy is to wear this on display.

As we approached 11.00GMT when a bugler from the Scots Guards was to mark the start of the two-minute silence by playing the Last Post, I wondered if London would indeed fall silent in remembrance. Will iPods be switched off? Will laptops be sent to sleep? Will the telephones in our office cease to ring? I recall a time some years ago when I sought to end a telephone call explaining that we were approaching 11:00 and the gruff response I received. Clearly for some business will always come first!

Perhaps it is different now that the threat is not as demonstrable as it was following the First and Second World Wars. Opinions have changed and questions are raised as to whether we should even be fighting the war in Afghanistan.

But at this time when it seems that almost every day news reports tell of another member of the armed forces lost in Afghanistan, surely the poignancy of this day cannot be lost on the nation?

As I stepped outside my office to observe the silence, the traffic continued to flow past, people went about their business and so I was simply left to stand silent in my own private contemplation.

Lest we forget… Sadly I fear many already have...

Friday, 8 October 2010

Kentish Canteen -Time out review

Time Out says - By Richard Ehrlich Posted: Oct 6 2010


Pret and Caffè Nero are both about to open branches on Kentish Town Road, but Kentish Canteen is what the area really needs: a classy local doing brunch, lunch and dinner all week.

The guiding principles are maximum flexibility and minimal expense. It's a great formula: no main course over £12, and smaller, 'larder' dishes costing around £3-5. Menus will change monthly and were still being tweaked
... More

Pret and Caffè Nero are both about to open branches on Kentish Town Road, but Kentish Canteen is what the area really needs: a classy local doing brunch, lunch and dinner all week.

The guiding principles are maximum flexibility and minimal expense. It's a great formula: no main course over £12, and smaller, 'larder' dishes costing around £3-5. Menus will change monthly and were still being tweaked on our visits.

Some of chef John Cook's food is sensationally good. Eggs Benedict on the brunch menu was exemplary.

On a separate visit, parmesan chicken - a breaded escalope - was tender and juicy within and crunchy without (no mean feat). A huge portion of wonderful vegetable soup featured a memorably flavourful broth. Accurately cooked steak came with addictively crisp, fluffy chips. Desserts and baking are fine, and nice touches - such as small pots of blue-chip Isigny butter - show careful attention to detail.

The space looks great, designed by a firm just around the corner and with one wall dominated by a Kentish Town photo mural. Wine list: short and imaginative, and starting at just £14.50.

Service is sweet and largely efficient. Expect great things of this new place, on the site that used to be RED

Thursday, 30 September 2010

Epoc Latest project wins

A Food 'Court' and Hotel in Berlin,
A 'Boutique' sports store in London,
A 'bar' for a global fashion retailer...


Tuesday, 28 September 2010

The 'Hello' view of Life


It is a shame this level of reality was not a more prevalent view in modern life.

Then perhaps we would all take the view that we need to just get on with it...!

We will not all be famous.
We will not all stay young and slim.
We will not all be premiership foootballers or lottery winners.
We will not all be wealthy or feature in 'Hello' Magazine.

We all need to work at a level befitting our skills, knowledge and abilities.

Be proud of what you can realistically do, Live your life and enjoy each minute.

'Photoshop' is a mask, not a reality and too many, spend too long, in the Media led world of fame fantasy.

Thought for today R4

Monday, 20 September 2010

Chin Chin Laboratories




London has finally got its first nitro icecream bar. They designed the interior of the new Chin Chin Laboratories’s nitro icecream bar in Camden.

As a key idea behind their work they developed a mad scientists lab environment, where preparation area, display cabinet and lightning devices are all inter-connected with a lot of playfulness.
No wire on the floor; everything goes trough the pipes seems to be one of the main very practical feature. Details amongst others, that I really liked, the cords of the swing have been partially un-woven and re-woven on themselves – there’s no knot!


The confectionning and preparation areas, cabinet and display are all hold together by the tubular structure.

The light bulbs are directly plugged on the structure.
even the drinks had that mad scientists feeling (kir royal in a pipette)


** Andrew Haythornthwaite and Shai Akram began their collaboration shortly after graduating from the Royal College of Art in 2006 on the Design Products course headed by Ron Arad. Their projects have taken them to China, New Zealand and now, back to the UK.
They presented their Fruit Fishing for FoodMarketo in Milan 2010; which is based on the scientific fact that apples float and pears don’t.

* Chin Chin Laboratories are located in Camden – the address is 49 Camden Lock Place.

Thursday, 9 September 2010

Kentish Canteen

This Monday, 7th September, saw the opening of the new “Kentish Canteen” restaurant at 300 Kentish Town Road NW5.











Now it would be all too easy to slide into food critic mode and rave about this being a great place to pop in for a quick meal and a glass of wine. We could enthuse about the
Head Chef, late of Vinoteca and his able Sous Chef who was previously Head Chef at the Acornhouse Restaurant. Oh and not forgetting the owners, Owen and Wendy, who already operate PJ’s Bar & Grill in Covent Garden and their passion for food. Then there’s the wine list put together by a friend of Wendy's who's a master of wine with his own vineyard in the South of France….

At this stage you’d probably be forgiven for thinking you’d stumbled upon one of those restaurant review websites or suspect that we have some ulterior motive for promoting the place.

Well the truth is we do!

From the initial brand concept through to the design and implementation Epoc were immersed in this project. We were even responsible for locating the site on behalf of the owners!

So should you ever find yourself in the area and in need of refreshment we would certainly recommend a visit to Kentish Canteen and whilst you’re enjoying your meal take in the design as well. Should you then feel predisposed to find out more of what we do here at Epoc, simply walk around the corner from the restaurant and you’ll find our studio here in Leverton Place!

Friday, 30 July 2010

Did you see?

For those of you who saw the last episode of "Mary Queen of Shops" on Monday, 15th July featuring Lightwater Home Care, but just happened to miss the credits at the end, we thought we should mention that yes, it was EPOC that put together the new design and graphics for the store.

A special mention should also go to Denise Tisdale at Sign Specialists Ltd who did a magnificent job of pulling together all the new signage for the unit.

Friday, 25 June 2010

It's all about attitude!



Whilst most of us were fixed on England’s crucial game against Slovenia, down in SW19 two relatively unknown tennis players were locked in a gladiatorial battle of wills in what became the longest tennis match in history.

Suffice to say the stamina, courage and sheer dogged determination of these two players namely John Isner and Nicolas Mahut belies belief. Although it was highly unlikely that either player would ultimately progress to win the tournament it is testament to their character that their refusal to concede defeat was founded solely on the will to win rather than the promise of a hefty pay cheque. In fact for his part in this 11 hour epic, Mahut received just £11,250 in prize money.

That though is of little consequence as he will forever be remembered for his participation in what has been described as the greatest match of all time as well as his indefatigable attitude and graciousness even in defeat.

In stark contrast his fellow countrymen representing “Les Bleus” at the World Cup have been vilified in the French press both for their failure to progress from the group stages but more particularly for the farcical events off the field. This has even escalated to the political hierarchy prompting one Socialist to comment

"The atmosphere that prevails in the French team is one that Nicolas Sarkozy exults -- it's all about individualism, egotism, everyone for themselves, and the only way to judge human success is the cheque you get at the end of the month,"

Not that the England team have exactly covered themselves in glory. After two uninspiring performances against the USA and Algeria and the stories of divisions within the squad, a victory against a Slovenia team ranked 25th in the world should not convince us that we have suddenly been transformed into potential World Cup winners. But at least the team finally showed a sense of spirit and desire previously lacking.

Of course Sunday’s match against Germany will prove to be a far sterner test of our resolve with history very much against us.

Whilst the England players should certainly require no greater motivation than the opportunity to achieve a victory against our old adversaries, if they require any form of paradigm for all that is expected of them when they take to the pitch on Sunday they would do well to reflect on the performance of Isner and Mahut.

Friday, 23 April 2010

St George's Day


....and following the theme of today....

Thursday, 22 April 2010

23rd April -St Georges day


Our patron saints day but not a public holiday yet- The campaign goes on and we support it not just bacause the 23rd of April is Eddies birthday and having him out of the office is a holiday for us all! Saint George is perhaps most famous for slaying a dragon. This is obviously a fictitious story and very little is known about the real St. George. The little we do know is as follows:

· Born in Turkey (either Anatolia or Cappadocia)
· Lived in 3rd century AD
· His parents were Christian
· Later lived in Palestine
· Became a Roman soldier
· Protested against Rome's persecution of Christians
· Imprisoned and tortured, but stayed true to his faith
· Beheaded at Nicomedia in Palestine

St. George is probably England's most successful immigrant. Born in a foreign land, welcomed by the English and has worked hard for over 800 years in his adopted country. He has integrated so well that he has come to symbolise the very essence of 'Englishness'. The story of St. George and the Dragon dates back to the Middle Ages when the dragon was commonly used to represent evil, so it's an excellent tale of good triumphing over evil. Since then St. George has been popularly identified with English ideals of charity, chivalry and courage (now known as the 3 C's)

St. George's worldwide fame

He is not only patron saint of England but also of…

· Bulgaria
· Canada
· Croatia, Senj
· Ethiopia
· Georgia
· Germany, Haldern
· Germany, Freiburg
· Germany, Heide
· Germany, Limburg
·
Gozo
·
Greece
·
Israel, Lod
· Italy, Ferrara
· Italy, Genoa

· Italy, Modica
· Italy, Nerola
· Italy, Riano
·
Lebanon, Beirut
· Lithuania
· Malta
· Netherlands, Amersfoort
· Palestine
· Portugal
· Russia, Moscow
· Slovenia, Ptuj
· Spain, Aragon
·
Spain, Catalonia
· Turkey, Istanbul

He's also patron saint of soldiers, archers, cavalry and chivalry, farmers and field workers, riders and saddlers, and he helps those suffering from leprosy and plague. In recent years he has been adopted as patron saint of Scouts.

Puma Box / Bag (credit -packaging world)




"It's hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand's supply chain—saving millions in electricity, fuel, and water.

"Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year," Béhar tells FastCompany.com. "Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials."

After spending 21 months studying box fabrication and shipping, Fuseproject realized that any improvement to that already lean system would merely be incremental. So instead, the "clever little bag" combines the two packaging components of any shoe sale—the bag and the box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven—woven fibers increase density and materials use—and stitched with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous."

NUFC Premiership Memorial Plate


Recieved by Eddie from a disgruntled Middlesborough fan today this beautiful memorial plate of the amazing 09/10 season which saw NUFC win the Championship.

Available now from all good stockists

Tuesday, 20 April 2010

A Retail Designers approach to customer purchasing economics. By Vic Kass

Hand in Hand with retailers it is possible to build a more strategic approach to unlocking Profit by Design.“Three for two” offers and extended-payment layaway plans are widespread because they work! This is not simply because people prefer free incentives to an equivalent price discount or that people often behave irrationally when thinking about future consequences. Incentivised purchases build brand loyalty that transcends mere discount. This provides the perfect tool for increasing margin, the definition of hero products and the ability to trade up. However, few companies use this knowledge in a systematic way, ignoring the abilities for trading up for more pedestrian options of price comparison and marked down produce that, in isolation does little to build loyalty, but actively invites competition.

In considering this concept I’ve thrown out a few ideas on practical techniques that should be part of the strategic approach between retailer and designer.

Below are just 3 of the many favourite 'Profit by Design' Techniques.

1. Positioning of Margin products
The 3 “P’s” - Power Product Positioning explains why marketers often benefit from offering a few clearly inferior options. Even thought these may not sell, they can increase sales of the superior products that the store really wants to move. An excellent example is that of many of our client restaurateurs who frequently find that the second-most-expensive bottle of wine is very popular, as is the second-cheapest. This lies in the fact that customers who buy the former feel they are getting something special but not going over the top. Customers buying the latter feel they are getting a bargain whilst not being perceived as cheap. Another way in which to consider the consumer “offer” relates not only to the products a company has available to purchase, but to the way in which it displays them. Our research suggests, for instance, that ice cream shoppers in grocery stores look at the brand first, flavour second, and price last. Organizing supermarket aisles according to way consumers prefer to buy specific products will make customers more responsive and less likely to base their purchase decisions solely on price, allowing retailers to sell higher-priced, higher-margin products. This explains why shopping aisles are rarely organized by price. In contrast, for more basic purchases, customers generally start with price, then function, and finally brand. Clearly then, this is not a case of one layout fits all but emphasises the need to have regard to both customer thinking and the nature of the product when considering the merchandise layout.

2. Avoid information and product overload
Despite our love for choice, designers and retailers must be wary of generating visual “choice overload,” which makes consumers less likely to purchase. In a store experiment, some customers were offered the chance to taste a selection of 20 wines, whilst others were only offered a limited selection of 5 wines. Perhaps surprisingly, whilst the greater variety drew more customers to the sampling, it ultimately resulted in fewer purchases than the consumers that were restricted to the 5 wines on offer, resulting in the smaller group sales being five times higher. This suggests that huge choice means customers have to work harder to find what they seek. This is further perpetuated by a degree of heightened awareness generated by increased choice and the negative effect that results from having to compromise and pass up desirable features in other products. Consequently, reducing the number of options available makes people more likely to reach a decision and leads them to feel more satisfied with their choice. The key is therefore is to provide an optimum level of product availability and service whereby the customer will look to the retailer to advise them of the best suit for them, increasing trust and building loyalty. There are, of course, additional financial benefits to be had through enhanced stock management leading to lower costs and improved efficiency which will ensure availability meets fluctuations in demand so that customers will always remain satisfied as products will be available and avoid the dissatisfaction resulting from “stock-outs”. Overstocking also results in increased costs for the retailer for several reasons.
• Increases warehouse space needed
• Higher insurance costs needed
• Higher security costs required to prevent theft
• Stocks may be damaged, become obsolete or go out of date
• Cash tied-up on stock purchase could have been better spent elsewhere

3. Make a product’s purchase less painful
In almost every purchase, consumers have the option to walk away and save their money for another day. Consequently the retailer and designers task is not just to beat competitors but also to persuade shoppers to part with their money in the first instance. According to economic principle, the pain of payment is the same for every pound spent. In practice though, many factors influence the way consumers value a pound and how much pain they feel parting with their money. Understanding customer “mental accounting” affects product placement and customer decision making. Consumers use different mental accounts for money they obtain from different sources and the experience of the purchase. Windfall gains/pocket money or treat products are usually the easiest for consumers to spend and should lead retail hierarchy. Income is less easy to relinquish, but purchases the “essentials” food, fuels, etc. The erosion of savings is without doubt the most painful of all. These purchases tend to be breakdown and maintenance items and need to be acknowledged as a means to an end, clearly identified and set at the bottom of the retail chain.

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